Privacy & Cookies Policy

Last updated: 2025-08-23

This Privacy & Cookies Policy explains what personal data we collect, how we use it, the legal bases we rely on, and the choices you have. It also explains how we use cookies and similar technologies. If you have any questions, please contact us at [insert contact email].

1. Who we are

This website (“we”, “us”, “our”) provides comparison guides and reviews for cross‑border tools and services (e.g., VPN, payments, AI tools). We act as the data controller for the personal data we process via this website.

2. What data we collect

Technical & usage data: IP address, device and browser type, operating system, referral URLs, pages viewed, timestamps, approximate location, and events (e.g., clicks) collected via server logs, analytics, and cookies.
Contact data: Information you provide voluntarily (e.g., forms, newsletter sign‑ups, comments).
Advertising data: Ad identifiers and cookie data used by our ad partners (e.g., Google AdSense) to measure, serve, and personalize ads.

3. How we use data (purposes & legal bases)

Provide and secure the site (legitimate interests/contract).
Analytics and performance (consent where required by law; otherwise legitimate interests).
Personalized and non‑personalized advertising (consent for EEA/UK under GDPR/ePrivacy; legitimate interests or consent elsewhere as applicable).
Communications (consent or contract, e.g., respond to your inquiry).
Compliance (legal obligations and record‑keeping).

4. Cookies & similar technologies

We use first‑party and third‑party cookies, web beacons, and similar technologies to remember preferences, analyze traffic, and deliver ads.

Strictly necessary: Required for core functionality (cannot be switched off in our systems).
Performance/analytics: Help us understand site usage and improve the experience.
Functional: Remember choices you make.
Advertising: Used by us and our partners to deliver and measure ads, including interest‑based ads.

You can control cookies via our cookie banner (Consent Management Platform) and your browser settings. For interest‑based advertising choices, visit the Google Ad settings and industry opt‑out pages.

5. Google AdSense & partners

We use Google AdSense to display ads. Google may use cookies and device identifiers to serve, personalize, and measure ads. In the EEA/UK, we request consent for personalized ads via a CMP compatible with the IAB TCF. If you do not consent, you may receive non‑personalized ads.

Learn more: Google’s Advertising Policies and Ads Settings.

6. Analytics

We may use analytics tools (e.g., Google Analytics or privacy‑focused alternatives) to understand website performance. Where required, analytics runs only after consent.

7. Data sharing & international transfers

We share data with service providers (hosting, analytics, advertising, security) under appropriate contracts. Data may be processed outside your country. Where required, we rely on appropriate safeguards (e.g., Standard Contractual Clauses).

8. Data retention

We retain personal data only as long as necessary for the purposes described above, unless a longer period is required by law.

9. Your rights (EEA/UK and similar jurisdictions)

Right to access, rectification, erasure, restriction, portability, and objection.
Right to withdraw consent at any time (this does not affect processing before withdrawal).
Right to lodge a complaint with your local data protection authority.